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10 Quick Traffic Building Tips
For Any Web Site
By Terry Dean
The question most often asked on
the Internet is, "How do I get
more traffic to my site?"
You would think that an answer
for this question would be
extremely simple, but it really
isn't. It isn't that it is so
hard to get traffic to web
sites. The problem is that there
are so many different avenues of
traffic generation you can
choose from for any site.
In this short report, we are
going to cover 10 different low
or no cost ways you can get
traffic to any web site. This
isn't even an extensive list. I
could easily name off 5 - 10
more ways you could be getting
traffic to your site, but I
don't want to overwhelm you with
too many options.
The reason that most people
don't get traffic is that they
"Try" something, and then they
give up. The key to any
marketing is testing and then
improving. If a method doesn't
work for you on your first try,
second try, or even your twelfth
try, it doesn't matter. Keep
going anyway.
Read everything you can about
that subject and keep trying
different things. If you have
chosen to use classified ads for
your products and services, try
different ezines. Use AOL
classifieds. Try Yahoo's
classifieds. Create new
headlines for your ads. Create
new sales letters to follow-up.
Classified ads can work if you
figure out how to work them for
your product or service.
The same aspects are true of
many different types of Internet
advertising. They work, but only
if you are willing to keep on
going even if you fail a dozen
times trying. You keep learning
and you keep testing.
So, without further ado, here
are your ten killer Internet
Traffic Building Techniques:
1. Search Engine Submissions
Almost everyone starts right
here. They know that search
engines bring 84% of the traffic
to most web sites, so they know
they have to submit to them.
To achieve the top rankings in
the search engines will take
some serious work. You have
millions of competitors, but you
have an advantage. You are
willing to learn and do what it
takes to get to the top.
To achieve the top traffic
building positions, you will
need to study everything you can
on search engine positioning and
meta tags. Then, you will have
to test. Use a tool such as Web
Position to check your rankings,
examine your competitors who are
beating you, and then edit your
pages.
If you are willing to keep going
through this process and
learning each step along the
rise of your rankings, you too
could soon be generating 100s of
hits daily from top search
engine positions.
2. Classifieds in Ezines
The biggest bang for your
marketing buck will come from
ezine advertising. For $10 - $50
per classified ad, you can reach
thousands of potential customers
in your targeted market.
With thousands of different
ezines available, you can expand
into hundreds of them once you
find a classified ad and
follow-up system that works for
your product or service.
By testing your little
classified ads and expanding
into more and more ezines every
week, you could quickly start
reaching millions of people
weekly and earning an income to
match.
3. AOL Classifieds
AOL currently has over 15
million members. If I could only
place one classified ad for any
web site or product, it would
probably be here. For $12.50,
you can have your ad placed in
view of people on a service
where the ads are actually read.
I know several people earn a
couple of hundred dollars weekly
by placing little classified ads
just using AOL's system. The key
on AOL is to create a killer
headline for your ad so it
stands out above the hundreds of
other ads in every category.
4. Yahoo Classifieds
There are very few free
classified ad sites that
actually work. Yahoo is one of
the shining lights that stands
out above the crowd of mediocre
free ad sites. Yahoo has more
traffic than any other Internet
site and it definitely shows
when you place your ads here.
On Yahoo, you are allowed to
place 10 ads at a time, so do
so. A little key to creating
effective ads here is to delete
your ads every few days and
replace them. Then, you will be
able to keep your ads towards
the top of the list and receive
more free readers.
5. Trade Links
If you develop a strong content
oriented site you can persuade
thousands of other webmasters to
link to you or to trade links
with you. There are even a few
consultants online who have
developed linking campaigns and
have achieved a million hits a
month or more for their
customers within 90 days by
linking with the right sites.
You can do this yourself. The
key is to develop content people
want to link to and then get out
there and make the contacts by
visiting people's sites, sending
out personalized emails to
webmasters you have visited, and
networking in discussion groups.
6. Participate in Leveraged
Banner Exchanges
Regular banner exchanges don't
work that well. Although they
can produce a few extra hits a
month for your site, they never
seem to give you the kind of
traffic building leverage you
need to grow to hundreds of
thousands of hits a month.
A new wave of banner exchanges
is growing though at
unprecedented rates. What they
do that separates them apart is
that they will give you a 5% to
20% credit of banner impressions
of anyone's site that you refer.
If you refer a site which gets a
million hits a month, you would
get 200,000 free impressions a
month extra.
7. Start Your Own Mailing List
If you want to make money
online, start your own mailing
list. It is the best way to keep
contact with your prospects and
your customers. It is also the
best way to build the
credibility you need to make
sales to your targeted market.
A little less talked about
advantage to having your own
mailing list is that you can use
it to trade ads with other
ezines out there. If you trade
ads with 10 other ezines out
there, you could easily be
saving yourself $100 - $500 in
advertising expense every week!
8. Banner Ads on Individual
Sites
When people think of banner ads
they almost always think of the
major search engines or major
sites online. Well, I have been
advertising lately with banners,
and I can tell you something.
Making money using banner ads on
these high traffic high cost
sites is extremely difficult and
risky.
These sites will charge you $20
per 1,000 impressions to general
audiences and $50 per 1,000
impressions to targeted markets.
By seeking out individual sites
who get high traffic (50,000
hits to 1,000,000 hits a month),
you can actually get rates of $1
- $10 per 1,000 impressions of
your banner ads. By finding 10 -
20 of these sites, you can
quickly build yourself an
overwhelming river of traffic to
your site for a much lower cost
than the major search engines.
9. Advertise on Goto.com
Goto has come up with a great
advertising plan for businesses.
You can actually go to
http://www.goto.com and bid
on traffic for your site. You
pick keywords for your site and
then place a bid of whatever
price you are willing to pay for
traffic from that
keyword...generally you would
bid .01 to .10 per keyword.
Then, Goto will only charge you
for the actual hits you receive
from them. If you bid one penny
for the keyword and you receive
10 hits from it today, you only
owe 10 cents for the day. This
low cost traffic building method
cannot be beat anywhere.
The key to making it work for
you is to come up with hundreds
of possible keywords for your
site and then bid low amounts
such as a few cents on each.
Then, check your stats
continually and find out what
kind of traffic you are getting.
10. Free Stuff
The KING of traffic is free
stuff. If you want to get real
traffic to your site, provide
the kind of free content and
services that your market is
hunting desperately for.
Provide free articles to other
web sites. Provide free
downloads. Give away free CGI
programs. Provide hundreds of
links to needed tools. Provide
links to downloadable software.
Give your visitors what they
want and they will keep coming
back and referring their
friends.
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